B2C
Visual IDentity
Product UI & UX
A visually led gifting experience for personal & corporate giftings
Industry:
E-commerce
Project Status:
Product Launched
Timeline:
2 Weeks, 2025
GoodyBag is a mobile gifting platform launched on iOS and Android in December 2025. As the solo product designer, I delivered a delivered a polished discovery → package → checkout experience with a standout visual Package Builder, end-to-end experience from discovery to checkout.
The mobile app leverages a visually led, Instagram-style interface designed to eliminate decision fatigue and packaging friction. By engineering a budget-driven Package Builder and curated discovery flows, I balanced aesthetic delight with the functional scale required for both individual and corporate gifting.
My Role
Product Designer (solo)
Project type
E-commerce, B2C(consumer), B2B(corporate)
Delivered a visually-led, friction-minimized gifting MVP (combo discovery, visual package builder, corporate proofing and checkout) in two weeks and handed off assets for launch on Play & App Store
Problem
Gifting is fragmented and time-consuming: shoppers jump between marketplaces, struggle to assemble attractive combos inside a budget, and then hunt for quality presentation and delivery. Corporates need scalable, brand-safe solutions for bulk gifting, but existing options are manual, slow, and inconsistent.
Business Goal
Launch a gifting app that proves product-market fit for consumer gifting and generates early traction with SMEs/corporate buyers
Users / Target audience:
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Consumers (B2C): Gift givers who want curated combos and premium presentation.
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Business/Corporate (B2B): HR/Marketing buyers needing bulk, branded gift solutions and proofing workflow.
Constraints:
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Scope: Mobile first
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Differentiator: Should feel like Instagram (inspiration-first, not a catalog) and outperform social-media alternatives for “gift discovery & curation".
My role (solo)
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Product design lead (end-to-end): research-lite, UX flows, information architecture, UI/visual design, prototype, developer-ready handoff
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Responsible for design decisions, tradeoffs, and delivering assets for launch.
Key product features
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Visual, feed-based Home with budget-tiered Combo discovery
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Product & Combo detail screens with packaging recommendations.
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Package Builder
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Visual Package Builder (drag, capacity & budget feedback)
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Checkout (delivery slots, Paystack)
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Package Builder Visual Configurator
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Order history
Visual design decisions (why it looks like it does)
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Instagram-feel: full-bleed imagery, minimal chrome, gesture-friendly interactions (double-tap save, swipe cards) to make discovery feel social and inspirational.
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Not an e-commerce look: avoided dense product tables and price-first UI. Price is contextual (budget tiers), not the primary visual element.
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Packaging-first storytelling: product cards include packaging mockups
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Trust & clarity: packaging fees, delivery fee by zone, and earliest delivery estimate are shown during checkout to avoid surprises
Conclusion
Delivered a high-impact, consumer-first gifting app under tight time constraints by prioritizing inspiration-led discovery and a visual package builder. The gifting app successfully balances user experience with corporate requirements.
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